Pure for Future

Objective: zero environmental impact


Pure for Future

Our ambitious aim is to have zero impact on our environment. We dream of leading PureDenim along a path to complete independence from fossil fuels and oil-sourced products.


Here are some figures.
• In 1956, 290 ppm of CO2 were detected in the atmosphere, and 400 ppm in 2016. The CO2 increase traps solar heat into the atmosphere, triggering greenhouse effect.
• Every year, CO2 increases by approximately 2 ppm. This is mainly tied to fossil fuel use, both for energy and transport.
• There is a lag between CO2 emissions and their effect. We have yet to see the meteorological consequences of today’s emissions in the coming decades.

We are running out of time.

All glacial mass has halved since the beginning of the 19th century when man started burning oil, coal, and fuel oils. The consequences on global warming and climate change are now more than tangible.
We want to act immediately: we want to make the world a better place.