PureDenim

The Migaloo project

migaloo project by gigi caccia

The Project

Migaloo is a rare white whale that was sighted for the first time off the coast of Australia in 1991. Since then, researchers and scientists have been looking for traces of its passage every year. However, this precious creature has appeared only a few times, becoming a true legend for environmentalists—a symbol of a majestic nature that is increasingly contaminated by destructive and senseless practices.

E tutto per un paio di Jeans…

The Migaloo Project

Inspired by this creature’s purity, The Migaloo Project emerges as a project think tank that breaks down the devastating effects of bad production practices in a revolutionary way.