{"id":724,"date":"2023-02-13T15:46:10","date_gmt":"2023-02-13T15:46:10","guid":{"rendered":"http:\/\/puredenim.it\/river-blue\/"},"modified":"2023-10-17T10:36:41","modified_gmt":"2023-10-17T10:36:41","slug":"river-blue","status":"publish","type":"page","link":"https:\/\/puredenim.it\/en\/river-blue\/","title":{"rendered":"River blue"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"724\" class=\"elementor elementor-724 elementor-76\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d6dcb2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"1d6dcb2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a0c4ab\" data-id=\"7a0c4ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a002d3d elementor-widget elementor-widget-video\" data-id=\"a002d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/190158582?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26339b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26339b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e41c01\" data-id=\"8e41c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4d9a6f elementor-widget elementor-widget-text-editor\" data-id=\"b4d9a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIRECTED BY MARK ANGELO<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e4346 elementor-widget elementor-widget-heading\" data-id=\"83e4346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">River blue, the documentary on the denim industry<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2275b8d elementor-widget elementor-widget-text-editor\" data-id=\"2275b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>River blue tells how textile production, including denim production, leaves a trail of destruction that affects rivers and human health. The documentary was presented at the Milan Fashion Film Festival. The clothing industry and especially the denim industry are contributing to environmental degradation due to their polluting production processes, which are responsible for the loss of biodiversity in several rivers.<\/p>\n<p>This is the scenario denounced by River blue, the documentary directed by David McIlvride and proposed within the schedule of the Milan Fashion Film Festival taking place from 20 to 25 September. The film is a journey to discover the state of waterways near textile mills in China, Bangladesh and India. It illustrates the consequences of this industry on the environment and on people, while at the same time offering a message of hope for a future in which sustainable fashion will be the norm, identifying innovative companies such as Italdenim and Jeanologia that propose solutions that reduce the use of water and polluting chemicals.<\/p>\n<p>These are stark and sad images shown in River blue by Mark Angelo, the American activist engaged in river conservation who has travelled the world to examine their state in the countries where largest clothing production sites are located, i.e. those that supply all the major western western fashion brands. A global expedition to recount the traditions, customs and landscapes destroyed by the textile and denim industries that operate by virtue of profit, heedless of their responsibilities towards the environment and people.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a534e5 elementor-widget elementor-widget-heading\" data-id=\"8a534e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The journey that bears witness to an alarming reality<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9755051 elementor-widget elementor-widget-text-editor\" data-id=\"9755051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are stark and sad images shown in River blue by Mark Angelo, the American activist engaged in river conservation who has travelled the world to examine their state in the countries where largest clothing production sites are located, i.e. those that supply all the major western western fashion brands. A global expedition to recount the traditions, customs and landscapes destroyed by the textile and denim industries that operate by virtue of profit, heedless of their responsibilities towards the environment and people.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e899760 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"e899760\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-745ee94\" data-id=\"745ee94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97d9ea1 elementor-widget elementor-widget-image\" data-id=\"97d9ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"646\" height=\"808\" src=\"https:\/\/puredenim.it\/wp-content\/uploads\/2023\/02\/luigi-caccia-1.jpg\" class=\"attachment-large size-large wp-image-638\" alt=\"\" srcset=\"https:\/\/puredenim.it\/wp-content\/uploads\/2023\/02\/luigi-caccia-1.jpg 646w, https:\/\/puredenim.it\/wp-content\/uploads\/2023\/02\/luigi-caccia-1-240x300.jpg 240w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6e1226\" data-id=\"d6e1226\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504f522 elementor-widget elementor-widget-text-editor\" data-id=\"504f522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LUIGI CACCIA<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d71a profile elementor-widget elementor-widget-heading\" data-id=\"509d71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The future is <br>sustainable fashion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6f097 elementor-widget elementor-widget-text-editor\" data-id=\"bc6f097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A more environmentally sensitive fashion is possible, and witness Luigi Caccia, founder of the Italdenim company specialising in more sustainable production, and the Spanish company Jeanologia, which proposes a new laser technology to treat denim by giving it the classic faded effect.<\/p>\n<p>River blue wants to send a clear message to the fashion world and especially to the consumer to make more conscious and responsible purchasing choices. This offers a new point of view focused on the possibility of transforming the textile and clothing industry into a more sustainable reality, thanks to the application of innovative technologies that reduce the use of water and chemicals while preserving the aesthetics and quality of the product.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf4c2b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2bf4c2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94b2ae3\" data-id=\"94b2ae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c70edb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9c70edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/vimeo.com\/ondemand\/riverblue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch the movie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/190158582 DIRECTED BY MARK ANGELO River blue, the documentary on the denim industry River blue tells how textile production, including denim production, leaves a trail&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-724","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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