PURE FOR NATURE
Our yarns reduce environmental impact
We have been in the world of natural products for years, ever since Italdenim’s collaboration with Canepa Spa, which allowed us to conceive the first and exclusive application of chitosan, a polysaccharide obtained from the shells of crustaceans, on denim fabrics.
But we have gone further. We wanted to achieve a truly ecological product, so our research turned to the world of vegetable waste. We went on the hunt for valuable ideas and today we use ‘NaturalReco’, a film-forming product that protects the yarn during processing and promotes bonding, made entirely from industrial food processing waste. We have thus eliminated traditional methods based on polyvinyl alcohol (PVA), a pollutant, from our production process.